Build Your ESD Business
with Sarit Arbell
Join Sarit for this 4-week course built to help you design the ESD career of your dreams. Class starts Monday, March 2nd, 2026, at 11:00AM US Eastern Time.
Course Description
Meeting 1: Defining Your North Star (Target Audience)
Goal: To move from “teaching everyone” to “serving someone deeply.”
The Myth of “Everyone”: Why niching down creates more impact and more income.
The Identity Profile: Identifying the specific woman you serve (e.g., college students, corporate executives, or survivors).
Pain Points vs. Desires: Understanding what keeps your audience up at night and what they dream of feeling (safety, confidence, freedom).
Exercise: Creating your “Ideal Student” avatar.
Meeting 2: Strategic Connection (Marketing)
Goal: To build a bridge between your expertise and your target audience.
Speaking Her Language: How to write copy that resonates without using fear-based marketing.
The Connection Channels: Choosing the right platforms (Instagram vs. LinkedIn vs. Local Partnerships) based on where your audience lives.
Content Pillars: Creating a simple 30-day plan that educates, inspires, and invites.
The “Lead Magnet”: Creating a small piece of value (a checklist or video) to build your email list.
Meeting 3: Value & Valuation (Pricing)
Goal: To stop trading time for money and start charging for transformation.
The Psychology of Pricing: Why “low cost” can sometimes signal “low value” in the safety industry.
Packages vs. Drop-ins: Designing tiered offerings (Workshops, 1-on-1s, or 6-week Series).
The B2B Pivot: How to price for corporate clients vs. community groups.
Overcoming the “Guilt” of Charging: Reframing profit as the fuel that allows you to help more people.
Meeting 4: The Business Engine (Operations)
Goal: To automate the “boring stuff” so you can stay in your creative flow.
The Tech Stack: Selecting the right booking software (like Mindbody or Booker) and payment processors.
Liability & Legals: Ensuring your waivers, insurance, and contracts are studio-ready.
The Workflow: Creating a repeatable checklist for “Before, During, and After” a workshop.
Sustainable Growth: Planning your 6-month calendar to avoid burnout.
About the Instructor
Sarit Arbell, an entrepreneur through and through, wholeheartedly believes that financial independence is the key to true empowerment. Guided by this belief, Sarit built financial success through entrepreneurship and real estate investments in the United States. For over a decade, she has purchased, renovated, and managed multi-family residential buildings across the U.S., maintaining occupancy rates above 90%.
Believing in the integration of wealth and wellness, Sarit is driven by a mission to help women break through the glass ceiling and build financial security through real estate investing.
In addition to her work in real estate, Sarit combines her passion for empowering others with her love for the arts, and has established a platform to promote the mosaic art community.
Sarit is a wife and mother of four adult children, and she continues to inspire and empower people around the world to achieve their goals.
Events
-
-
-
Virtual EventBuild Your ESD Business$40.00 – $70.00
-
-
-
Virtual EventBuild Your ESD Business$40.00 – $70.00
-
-